Senior Jarrius Jackson (Texas Tech) and freshman Keon Lawrence (Missouri) have been selected as Phillips 66 Big 12 Men's Basketball Player and Rookie of the Week for games of Feb. 12-18 in voting by a panel of media covering the conference. Both players capture accolades for the first time this season. The player honor is the third of Jackson's career.
| Player | Rookie |
| Nov. 13 | A.J. Abrams, Texas, G, So. | Kevin Durant, Texas, F/G, Fr. |
| Nov. 20 | Aleks Maric, Nebraska, C, Jr. | Kevin Durant, Texas, F/G, Fr. |
| Nov. 27 | Julian Wright, Kansas, F, So. | Mike Taylor, Iowa State, G, Jr. |
| | Stefhon Hannah, Missouri, G, Jr. |
| Dec. 4 | JamesOn Curry, Oklahoma State, G, Jr. | Stefhon Hannah, Missouri, G, Jr. |
| Dec. 11 | Mario Boggan, Oklahoma State, F, Sr. | D.J. Augustin, Texas, G, Fr. |
| Dec. 18 | Wesley Johnson, Iowa State, F, Fr. | Tweety Carter, Baylor, G, Fr. |
| Dec. 26 | Mario Boggan, Oklahoma State, F, Sr. | Kevin Durant, Texas, F/G, Fr. |
| Jan. 2 | Longar Longar, Oklahoma, C, Jr. | Kevin Durant, Texas, F/G, Fr. |
| Josh Carter, Texas A&M, F, So. |
| Jan. 8 | Kevin Durant, Texas, F/G, Fr. | Wesley Johnson, Iowa State, F, Fr. |
| Jan. 15 | Kevin Durant, Texas, F/G, Fr. | Mike Taylor, Iowa State, G, Jr. |
| Jan. 22 | Mario Boggan, Oklahoma State, F, Sr. | D.J. Augustin, Texas, G, Fr. |
| Jan. 29 | Kevin Durant, Texas, F/G, Fr. | Stefhon Hannah, Missouri, G, Jr. |
| Feb. 5 | Acie Law, Texas A&M, G, Sr. | Kevin Durant, Texas, F/G, Fr. |
| Feb. 12 | Mario Boggan, Oklahoma State, F, Sr. | D.J. Augustin, Texas, G, Fr. |
| Josh Carter, Texas A&M, F, So. |
| Feb. 19 | Jarrius Jackson, Texas Tech, G, Sr. | Keon Lawrence, Missouri, G, Fr. |