IRVING, Texas – The Big 12 Conference has partnered with national technology leader WMT to launch a custom mobile app designed to deliver a modern, personalized fan experience. The Big 12 app is a fan-first digital platform built to deliver premium, personalized content, real-time updates and exclusive gameday experiences.

“The Big 12 app is about bringing fans closer to the Big 12 Conference and its member institutions than ever before,” said Big 12 Chief Business and Brand Officer Tyrel Kirkham. “This partnership with WMT will deliver a custom experience for fans to follow their favorite teams, watch highlights, access team content and utilize as a ticket destination at the Conference’s championships and tournaments.”

Designed in collaboration with WMT, the app combines cutting-edge technology with the tradition and passion of the Big 12 Conference. Fans can personalize their experience by selecting their favorite teams, and unlock tailored highlights and video content from Big 12 Studios directly in the app. Big 12 Radio, the Conference’s dedicated 24/7 station on TuneIn, will also be fully integrated into the app.

“We’re honored to partner with the Big 12 to launch a next-generation app that truly redefines the fan experience,” said Andres Focil, CEO of WMT. “This app is not just about access. It's about personalized content, real-time connection, and gameday moments fans can’t get anywhere else.”

The app will also serve as the home for fans’ Big 12 gameday and ticketing, offering in-stadium offers and an integration with SeatGeek and AXS for Big 12 Championship purchases.

The official Big 12 Conference app is available now on iOS and Android. Download today and experience the Big 12 Conference like never before.