IRVING, Texas — The Big 12 Conference today celebrates its third annual 12.12 Day, with Venmo joining this year as the presenting partner. The fan-focused event highlights the Conference’s community through exclusive prizes and experiences.
 
Fans can win 12 prizes throughout the day, including a $12,000 grand prize from Venmo, alongside curated offerings from other Big 12 partners. Entries are available exclusively on the Big 12 Instagram account.
 
“12.12 Day is all about celebrating and giving back to the amazing community that fuels the Big 12,” said Tyrel Kirkham, Chief Brand & Business Officer. “Teaming up with Venmo takes the excitement to the next level.”
 
Now in its third year, 12.12 Day underscores the Big 12’s commitment to connection, innovation, and the celebration of its passionate fanbases.