FRISCO, Texas – The Big 12 Conference has announced that its Football Media Days will return to Ford Center at The Star in Frisco, Texas for the next two seasons. The 2026 event will take place on Tuesday, July 7 and Wednesday, July 8, with eight programs attending each day at the Dallas Cowboys’ headquarters.

“The Star has been a tremendous host for this marquee event in the past, providing a great experience for our coaches, student-athletes, media and guests,” said Big 12 Chief Football & Competition Officer Scott Draper. “We are thankful for our partnership with the Dallas Cowboys for Football Media Days, and we look forward to continuing to grow this event at their world-class facility.”

The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD, The Star previously hosted Big 12 Football Media Days during the 2017, 2018 and 2025 seasons.

Additional information on credentials, media schedules, hotels and student-athlete attendees will be announced at a later date.