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Bob Burda joined the Big 12 Conference staff in 2004 as the Assistant Commissioner for Communications and was promoted to Associate Commissioner in 2010. Burda was named Chief Administrative Officer & Special Projects in 2024.
He assists the Commissioner on a variety of initiatives and serves as the administrative liaison to the Big 12 Board and Athletic Directors.
In his prior role, Burda was the point person for the development of the Conference’s brand standards and logo launch. During the Big 12’s two-year stint as coordinating conference for the Bowl Championship Series (BCS), Burda served as the media coordinator for the BCS.
He also oversaw the communications operation, coordinating brand management, serving as the Conference’s wrestling liaison and advising on public and media relations strategy.
Prior to his arrival at the Big 12, Burda was an Assistant Commissioner for Communications at the Mountain West Conference in Colorado Springs from 2000 to 2004. At the MWC, he oversaw all communications activities along with serving as the sport liaison for baseball and men’s tennis, and was active within the Conference’s governance structure.
A 1985 Oakland University graduate with a Master’s in marketing communications from Florida State in 1991, Burda served on the staff at the University of Miami (Fla.) from 1996 to 2000, and at Florida State from 1991 to 1996.
Burda was associated with national football and baseball championship programs at both Miami and FSU. He joined the staff at Miami as the Sports Information Director working with the Hurricanes’ football program, before moving on to become an Assistant Athletic Director where he coordinated the department’s media partnerships.
At FSU he worked in the sports information department serving as the primary media contact for various sports in the highly-competitive Seminoles’ program after gaining valuable experience as a graduate assistant in sports marketing from 1989 to 1991.
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