Kamrin Reed

Title: Associate Director - Brand Marketing & Game Presentation

Kamrin Reed serves as Associate Director, Brand Marketing & Game Presentation after being promoted in July 2025. She joined the Conference in July 2022 as the Assistant Director - Brand Marketing & Game Presentation. Reed manages game presentation elements for several neutral site championships in this role while providing support for other championships as needed. She also coordinates Special Olympics involvement at selected championships and provides administrative assistance to Conference awards and signage programs.

Before joining the Big 12, Kamrin served as the 2021-2022 Championships Assistant for the BIG EAST Conference. She assisted with planning, implementation, on-site execution, and recap of conference championships for select Olympic sports, along with awards, event-specific signage, and equipment coordination.

Reed is a dual graduate of Western Michigan University in Kalamazoo, Michigan, earning her Bachelor of Science and Master of Arts in Sport Management. Reed was a four-year member of the WMU women’s basketball team from 2016-2020, where she also served as a two-year elected SAAC representative.