Adam Keyrouze

Title: Assistant Director – Communications

Adam Keyrouze was promoted to Assistant Director of Communications for the Big 12 in 2025. He previously served as Communications Coordinator.

Keyrouze is in his fourth year at the Conference office. He has served as the communications contact for baseball, beach volleyball, cross country, equestrian, rowing, swimming & diving, tennis, and wrestling as well as helping coordinate Big12Sports.com. He has also assisted with football, men's basketball and women’s basketball as the secondary contact. 

The two-time University of Texas graduate worked the 2023 NCAA Men’s Basketball Kansas City Regional and all three divisions of the 2023 NCAA Women’s Basketball Final Four. Keyrouze’s previous stops were as a communications assistant at North Texas and an internship with the Orange Bowl Committee. He was a student equipment manager for the Longhorns football team before moving to the media relations field.