Tyra Banks

Title: Coordinator – Brand Marketing

Tyra Banks joined the Big 12 in July 2025 as the Coordinator - Brand Marketing. In her role, Banks leads the email marketing strategy, supports brand activations, and manages influencer partnerships.

Before joining the Big 12, she built her foundation in collegiate sports marketing through her internship at ESPN’s ACC and SEC Networks, developing expertise in fan engagement, creative campaign management, and multi-channel promotion.

Banks holds a Bachelor of Business Administration in Marketing from the University of Houston’s C.T. Bauer College of Business.