Industry leading sports technology company TGI Sport has announced a strategic partnership with the Big 12 Conference. The Big 12 will incorporate TGI’s state-of-the-art LED systems into AT&T Stadium in Arlington, Texas where the Dr Pepper Big 12 Football Championship will be played on December 7, 2024, between the two highest-finishing teams in the Conference.
 
In addition, TGI Sport will be providing their innovative LED technology at the Phillips 66 Big 12 Men’s and Women’s Basketball Championship in March 2025 at the T-Mobile Center in Kansas City, Missouri. Here TGI will be implementing a new level of technological advancement with exciting, impactful dimensions to hospitality and fan engagement, as well as building crucial revenue streams.
 
This new partnership unlocks exciting, untapped revenue streams for the rightsholders and provides opportunities for the Big 12’s corporate partners to further engage with their coveted fan base across both sports.
 
Paul Sterbenz, CO-GM/ VP Accounts, at TGI Sport said:  In today’s evolving collegiate landscape, we understand that conferences face the constant challenge of driving incremental revenue and providing sponsors with added value opportunities.  By introducing our innovative technology & dynamic solutions to the Big 12, we can deliver crucial new commercial inventory & assets whilst enhancing the fan experience. We are excited to announce this partnership and look forward to successfully working together for years to come.”
 
About TGI Sport
TGI Sport is a tech-led global sports media company that exists to deliver optimal commercial value for all stakeholders through our pioneering technology solutions, global media rights expertise and leading sports marketing knowledge. Trusted by the world’s premium sporting organisations since 1997, TGI Sport is an end-to-end service provider focused on our key pillars: technology, media rights, live production, content creation and talent management. TGI Sport has an active presence in 20 cities worldwide, providing services to over 5,000 events every year for some of the world's largest rights holders. TGI Sport is backed by Bruin Capital and Quadrant Private Equity.
 
About Big 12
The Big 12 enters its 29^th year as one of the nation’s premier conferences in college athletics under the leadership of Commissioner Brett Yormark. Since joining the Conference in August 2022, Yormark has elevated the Big 12 to new heights, emphasizing marketing, brand building and instilling an innovative strategy that has resonated across the college athletics landscape.  
 
The Conference is composed of 16 universities spanning 10 states and four time zones. The Big 12 members include Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and West Virginia.
 
The Big 12 began play in 1996 and is the home of 87 team NCAA national championships, and 764 individual national champions. The Big 12 Conference office is located in Irving, Texas.