IRVING, Texas & PHOENIX – Sprouts Farmers Market announced today a renewal of its partnership with the Big 12 Conference, focused on supporting women’s collegiate athletics. The brand will serve as the “Official Healthy Grocer of the Big 12 Conference,” expanding Sprouts’ commitment to invest in women’s sports programs nationally.
Sprouts will serve as the presenting sponsor of multiple women’s sports content series with Big 12 Studios throughout the year, anchored by “
Between the Aisles, PowHERed by Sprouts Farmers Market” a new women’s sports-focused content series on the Big 12 FAST Channel, social and digital platforms hosted. The new series is hosted by former collegiate volleyball standout and Sprouts NIL alumni Alex Jean Glover and will debut with an episode featuring ASU women’s basketball head coach Molly Miller.
“We are excited to expand our partnership with Sports Farmers Market”, said Tyrel Kirkham, Chief Brand & Business Officer for the Big 12. “As a Conference that sponsors 15 women’s sports, the Big 12 continues to grow its women’s programs and elevate the experience of student-athletes. We look forward to championing the continued successes of Big 12 women’s sports alongside Sprouts.”
“Partnering with the Big 12 strengthens Sprouts’ commitment to elevating women’s sports and expands the reach of our PowHERed by Sprouts platform,” said Nick Konat, President and Chief Operating Officer of Sprouts Farmers Market. “We’re proud to support female student-athletes with opportunities that fuel their performance through better nutrition and create meaningful impact—both on and off the field.”
To learn more about PowHERed by Sprouts platform, visit
https://www.sprouts.com/women-in-sports/.
About Sprouts Farmers Market, Inc.
Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what's fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 35,000 team members and operates more than 450 stores in 24 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit sprouts.com/about.
About the Big 12 Conference
The Big 12 enters its 30th year as one of the nation’s premier conferences in college athletics under the leadership of Commissioner Brett Yormark. Since joining the Conference in August 2022, Yormark has elevated the Big 12 to new heights, emphasizing marketing, brand building and instilling an innovative strategy that has resonated across the college athletics landscape.
The Conference is composed of 16 universities spanning 10 states and four time zones. The Big 12 members include Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and West Virginia.
The Big 12 began play in 1996 and is the home of 92 team NCAA national championships, and 775 individual national champions. The Big 12 Conference office is located in Irving, Texas.